Elevating Privateness and Safety to your customers

Posted by Krish Vitaldevara, Director, Product Administration

Illustration of a phone with a security symbol

We all know {that a} massive a part of feeling protected on-line is having management over your knowledge. That’s why daily we’re dedicated to empowering customers with advanced security and privacy controls and elevated company with respect to data practices. With the brand new Data safety section, builders will now have a clear method to present customers if and the way they accumulate, share, and defend person knowledge, earlier than customers set up an app.

Beginning as we speak, we’re rolling out the Knowledge security type in Google Play Console. We’ve additionally listened to your suggestions, so to offer builders with further steering, we’re sharing useful info in our Help Center, developer guide, Play Academy course, and extra. Following our frequent protocols, we’ll start gradual rollout as we speak and anticipate to develop entry to everybody inside a few weeks.

The way to submit your app info in Play Console

Beginning as we speak, you possibly can go to App content in your Play Console and search for a brand new part known as “Knowledge security.” We advocate that you just assessment the guidance and submit your type early so you may get assessment suggestions and make adjustments earlier than rejected kinds forestall you from publishing new app updates. Builders have advised us that early suggestions would assist them fill out the shape accurately earlier than customers see the Knowledge security part in February 2022. The enforcement on apps with out authorized kinds begins April 2022.

We perceive that finishing the shape might require a significant quantity of labor, so we constructed the product and timeline based mostly on developer suggestions to make this course of as streamlined as potential. Additionally, builders have requested for a method to extra simply import info after they have a number of apps. Subsequently, we’ve added an possibility for builders to import a pre-populated file.

The way to get ready

What your customers will see in your app’s retailer itemizing beginning February

Image of app store data privacy and security section. Text reads Developers can showcase key privacy and security practices at a glance

Customers will first see the Knowledge security abstract in your retailer itemizing. Your app profile will present what knowledge an app collects or shares and spotlight security particulars, reminiscent of whether or not:

  • The app has safety practices, like knowledge encryption in transit
  • The app has dedicated to observe our Families policy
  • The app has been independently reviewed for conformance with a world safety customary
Image of phone data privacy and security. Text reads Developers can share what their app collects and why, so users can download with confidence
GIF of location settings. text reads developers can explain how the data is used

Customers can faucet the abstract to see extra particulars like:

  • What sort of knowledge is collected and shared, reminiscent of location, contacts, private info (e.g., identify, electronic mail handle), monetary info, and extra
  • How the info is used, reminiscent of for app performance, personalization, and extra
  • Whether or not knowledge assortment is elective or required with a purpose to use an app

Customers have shared that seeing this info helps them perceive how some apps might deal with their info and really feel extra trusting about sure apps.

What to anticipate

Image shows timeline. May '21 pre anouncement. July '21 policy is available. October '21 developers can start declaring information in Google Play Console. Febryary '22 users can start seeing the section on Google Play. April '22 deadline for developers to declare information

Timeline dates topic to vary.

You possibly can submit your Knowledge security type within the Play Console now for early assessment suggestions. You aren’t required to submit an app replace with a purpose to submit your security profile.

In February 2022, we are going to launch this function within the Play retailer. In case your info is authorized, your retailer itemizing will routinely replace along with your knowledge security info. In case your info has not been submitted or has been rejected, your customers will see “No info accessible.”

image of data privacy and security settings

By April 2022, all of your apps should have their Knowledge security part authorized. Whereas we wish as many apps as potential to be prepared for the February 2022 client expertise, we all know that some builders will want extra time to evaluate their apps and coordinate with a number of groups.

Additionally by April, all apps should additionally present a privacy policy. Beforehand, solely apps that collected private and delicate person knowledge wanted to share a privateness coverage. With out an authorized part or privateness coverage, your new app submissions or app updates could also be rejected. Non-compliant apps might face further enforcement actions sooner or later.

Thanks to your continued partnership in constructing this function alongside us and in making Google Play a protected and reliable platform for everybody.

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