A recap of Google’s Android Dev Summit 2021

Google hosted the 2021 version of its Android Dev Summit on the twenty seventh and twenty eighth of October. This 12 months’s theme was Glorious Apps, throughout gadgets and it was, as soon as once more, held on-line. With over 30 workshops, they talked about adapting apps for Android 12 and huge screens, every thing new coming to the Play Retailer and a lot extra!

We dived in and chosen all of the ASO information that you must know!

The information security part is right here!

We launched Google’s new security part in a previous article, it’s lastly right here! To recap, the protection part will seem on each app’s itemizing web page and share data corresponding to how the information collected is used, if it’s encrypted, what the privateness coverage is like, and if the app complies with Google’s household insurance policies.

It is going to be necessary for all builders, should you don’t have an authorised security part apps and updates could also be denied, beginning in April 2022.

supply: Google

You’ll be able to already begin filling the protection part within the Play Console and submit it for approval. As soon as it’s been reviewed, it should present up in your app’s itemizing web page at the start of 2022. 

Be sure you think about the reviewing delay when planning to declare your security part. Builders who didn’t submit the mandatory data can have an empty part on their app’s itemizing web page within the meantime.

Replace your emojis

The primary coverage change introduced by Google is about “giving customers an inclusive and constant expertise” with emojis. Beginning February 2, 2022, apps operating on Android 12 and above should adjust to Unicode’s most up-to-date emoji model. Builders can have to take action in a four-month window after the discharge of the brand new emojis. 

There are a number of choices to make sure your app’s compliance with this new rule:

  • When you’re at the moment utilizing AppCombat, you simply must allow emoji
  • You can even use an present EmojiCompat library for customized views that use StaticLayout
  • Or you’ll be able to replace the dealing with and font/photographs for emoji with each model of Unicode that comes out

To see in case your app is updated with the newest emojis, use this reference desk:

supply: Google

New hostile downloader part for the Cellular Undesirable Software program Coverage

Google’s Mobile Unwanted Software Coverage (MUwS) can have a brand new part beginning February 2, 2022. The hostile downloader part will prohibit “code that isn’t in itself undesirable software program, however downloads different cell undesirable software program”.

A code could also be thought of a hostile downloader if a minimum of 5% of apps downloaded by it are MUwS (with a minimal of 500 whole apps downloaded), if it’s believed to unfold MUwS, has downloaded MUwS, or if it incorporates code that would obtain and set up apps.

Nevertheless, browsers and file-sharing apps aren’t thought of hostile downloaders. They simply must watch out to keep away from driving downloads with out consumer interplay and guarantee all software program downloads are initiated by consenting customers.

Tighter guidelines for teenagers apps

Apps geared toward youngsters are already topic to particular necessities, however two new guidelines will probably be added quickly.

Beginning April 1st, 2022, youngsters apps which have social options might want to characteristic in-app reminders for safely participating with others on-line. Fast reminder, the Play Retailer doesn’t permit apps that permit youngsters chat with strangers.

The opposite new rule is that child customers will now want grownup approval earlier than youngsters can share private data.

Added clarifications to Play Retailer insurance policies

Clarifications and examples have been added to a few Play Retailer insurance policies. These aren’t new insurance policies, solely added particulars on present ones. Enforcement requirements and practices won’t change on account of these updates however the modifications are already efficient.

The subscriptions coverage will now extra explicitly prohibit apps “that topic customers to misleading or manipulative buy experiences (together with in-app purchases or subscriptions)”.

supply: Google

Within the Households Adverts and Monetization coverage, Google clarifies that it’s required that all monetization and promoting taking place inside apps that focus on youngsters should adjust to the coverage.

The heading for the Information security part is altering to be able to outline the references to Consumer Information. Google can be including a hyperlink to a assist heart article.

New and present apps will obtain a grace interval of a minimum of 30 days from October 27 to adjust to the up to date insurance policies.

Upcoming modifications to the Play Retailer

Beginning this month, evaluations and rankings on the Play Retailer will probably be particular to the consumer’s nation. In 2022, they can even be particular to a consumer’s gadget (pill customers will solely see pill rankings and evaluations from their very own nation for instance).

Along with that, Google is permitting in-app messaging to cope with subscription fee points. Builders can now contact customers who encounter these issues instantly within the app and repair the difficulty with out them needing to go away the app and return to the Play Retailer.

A number of different insurance policies will probably be up to date on December 1st:

Get licensed as an app retailer marketer!

Final however not least, now you can get licensed in Google Play Retailer Itemizing finest practices! Google introduced a brand new certification referred to as the “Google Play Store Listing Certificate”.

Making your app’s itemizing web page profitable isn’t any small feat and due to that certification now you can check your information in digital cell advertising and marketing finest practices. Identical to different Google certifications, this one is totally freed from cost. 

The coaching covers:

  • The function of the cell entrepreneurs when making a retailer itemizing
  • Avoiding the most typical Play Retailer coverage violations
  • Telling a narrative along with your retailer itemizing inventive property
  • Instruments that can assist you develop your app
  • Easy methods to promote your app’s itemizing web page to a worldwide viewers

The examination lasts 5 hours and also you’ll be evaluated on particular matters associated to the Google Play Retailer. When you succeed, the certificates is legitimate for 12 months and comes with a digital badge, a digital certificates, and a hyperlink to opt-in to the Google Developer Alumni Listing.

Are you going to get licensed as a Play Retailer app marketer? Did you observe any additional information from the Android Dev Summit? Inform us within the feedback!

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so on.).

Marine Nozerand

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